Master the Shift:
Discipline, Innovation, and
Excellence in Automotive Retail
The Western Canadian Dealer Summit kicks into gear
November 12-15, 2026
Fairmont Banff Springs
Alberta
Take the wheel this fall!
This November, the MDA invites you to join us in beautiful Banff, Alberta, for a few days of top-notch entertainment, engaging speakers, plentiful networking opportunities, and invaluable learning experiences.
Stay ahead with the latest best practices for your dealership by registering for this year’s Western Canadian Dealer Summit.
Gala Keynote Speaker: Brad Gushue
Curling Champion, Olympic Champion
Brad Gushue is a Canadian Curler from St. John’s, Newfoundland and Labrador. Brad is a two-time Olympic Medalist, winning Gold in 2006 and bronze in 2022. He is also the winningest skip in Tim Hortons Brier history, having won the title 5 times. His team is currently ranked #1 in the world.
Here’s what some of our attendees had to say:
I can't get over the turn out and just how amazing the speakers are. In the first two hours alone I learned so much.
The Western Canadian Dealer Summit hosted by Motor Dealers Association of Alberta was unforgettable—and my first-ever trip to Canada did NOT disappoint!
The Motor Dealers Association of Alberta, once again, successfully hosted a fantastic Western Dealer Summit this past weekend at Fairmont Banff Springs. Not only did it allow for connecting with business cohorts, friends and vendors but also meeting new ones and engaging in insightful chats is priceless.
What an incredible experience at the Western Canadian Dealer Summit! The beautiful location, inspiring speakers, and fantastic networking opportunities made it a truly unforgettable event.
