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Thursday – Nov. 1

Registration & Welcome Reception 

7:00pm – 9:00pm – Beethoven 1 & 2


Cocktail Refreshments Kindly Sponsored By:        

first canadian group of companies



Friday – Nov. 2

SEMA Day: 9:00am – 4:00pm, Las Vegas Convention Center – 3150 Paradise Road 


NOTE:  For those of you not attending SEMA on Friday, Nov. 2nd we have prepared an alternative afternoon event.

Many of the MDA Alberta members have been attending our monthly sessions in Calgary and Edmonton, so we thought it would be great to add a condensed version of the UnWorkshop series to WCDS this year.



2:00pm – 4:30pm – Beethoven 2


Each UnWorkshop pulls back the curtain to reveal the full step-by-step truth of what it takes to achieve success. No sales agenda, just transparent learning. 

Our WCDS UnWorkshop will include the following presenters and trusted sources:

  1. Utsav Gandhi – Google Canada Auto Team Lead
  2. Brian Sencich – Facebook Canada Auto Team
  3. Adam Thrasher – Digital Marketing Strategist w/ Data Science and Video Focus  (UnWorkshop #4 presenter)
  4. Shaun Raines – 
  5. Michael Cirillo – Host/Moderator
  6. Jay Radke – Host/Moderator

Keynote Speaker:  Dave Kindig – Owner & Chief Designer, Kindig-It Design

7:00pm – 8:00pm – Beethoven 1 & 2

dave kindigDave Kindig is the owner and Chief Designer of the custom Fabrication automotive shop, Kindig-It Design.  Since 1999 Dave and his wife Charity have built Kindig-It Design together.  Kindig-It Design is a sprawling 27,000 sq. ft. state of the art one stop custom shop where automobiles are rendered, designed, built and restored into spectacular works of art.

They say car design is an art form with few true masters, but from concept and design to build and finish product, Dave Kindig has led the field with his special skills and vision to craft the most unique one of kind vehicles on the planet.

Dave was born and raised in Salt lake city, Utah and creativity was definitely flowing through his blood at  a very young age.  Dave started drawing his works of art at the young age of 5.  Dave likes to say he has a engineering degree in Hot Wheels and Lego’s, as this is where he started his creative design and ideas.  Growing up, Dave would take Hot wheels and chop them and redesign them, he loved to change the color wheels and stance of the model cars.

Dave started his automotive career at high Performance Coatings in salt lake City, Utah for 8 years and was able to travel the US and meet many car builders and designers.  He received his first design job from Arizona Speed an Marine designing their 1999 Chevrolet Silverado ASM/SS which was featured in Truckin Magazine.  From there his design career took off designing for many car builders and magazines.  Shortly after Dave left High Performance coatings to pursue a career in designing and building custom vehicles in his own shop.  In 1999 with nothing but $4,700 from his 401k and his determination and a dream, Dave and his wife started what is now known as Kindig-It Design.  They leased a 4500 sq. ft. shop in Salt Lake City and they went to work.  Today they own that same shop which is now 27,000 square feet and is home to Kindig-It Design world headquarters.  The shop today has a state of the art metal fabrication/paint facilities, 4000 sq. ft. show room and offices and an in-house upholstery.

Dave and his team have had many accomplishments on the way and so many of their projects have been featured in numerous magazine and TV programs that have received worldwide attention.  Dave and his shop became so recognized and respected that Velocity channel gave Dave and his crew their own Television show, Bitchin Rides.  Debuting in 2014, Bitchin Rides was an instant hit and put Dave Kindig in the upper stratosphere of celebrity auto enthusiasts.  Bitchin Rides follows the everyday work of Kindig-It Design. Dave’s dedicated team of automotive masters have been customizing automobiles for customers across the world since 1999.

Dave is so grateful for his family, friends, clients, vendors and everyone that has supported him along the way.  He is an example of someone who set out on a dream, took a chance and accomplished his goals.  Dave is completely self-taught.  He didn’t go to any fancy art school, he didn’t even go to college.  But his love for cars and drawing, as well as his hard work, determination and never give up attitude has helped him build one of the top custom automotive design businesses in the country.

8:00pm – 9:00pm: Beer, Wine & Hors d’oeuvres PLUS Dave Kindig pics & autographs

Evening Kindly Sponsored By:

wd co auto



Saturday – Nov. 3


Breakfast:  8:00am – 9:00am – Beethoven 1 

Kindly Sponsored By:





8:30am – 8:50am:  Milen Manov, Regional Manager, Manitoba & Saskatchewan – TradeRev

Presentation:  Moving Metal in a Mobile World

The world is changing; it’s faster, more demanding and instantaneous. This is especially true for the automotive industry where we are seeing a customer base walking into dealerships smarter with more tools at their disposal than ever before.  They are mobile masters, we need to catch up and ensure we match their needs to create a future where everyone wins.


Workshops:  Beethoven 2


jay radke

Moderated by:  Jay Radke, Founder of





jane webb9:00am – 9:45am: Jane Webb – Director of Marketing, DealerMine CRM

Presentation: Overcome the Biggest Hurdles to Running a Powerhouse BDC

Setting up and running a BDC is hard – really hard. Many dealerships struggle with it. But, executed properly, the payoffs can be huge. This session will break down the 8 biggest barriers to smooth BDC operations, including recruiting, turnover, leadership, consistency, efficiency, scalability, expectations and experience. Once you understand these common paint points, we’ll arm you with powerful strategies for getting exceptional results. By the end of the session, you’ll know exactly what to do to get your BDC humming.

shaun raines9:45am – 10:30am: Shaun Raines – Founder, Dealer SuperHero

Presentation: Know the Past, See The Future And Own Your Digital Destiny

Car dealers have been overwhelmed by the digital revolution for 20 years, but this problem is solved easier than most realize.  This presentation will walk through the rise of digital marketing including current trends and what the future holds.  In addition to unpacking the familiar sources like websites, SEO, SEM and social media, prepare for new insights.  Voice search, conversion rate optimization, multi-touch attribution and a few surprises will be highlighted and explored.  Dealers are operating at a time when deep level marketing data inspection is resolving what was previously mysterious.  Attendees should prepare to learn how to prioritize their digital marketing channels, how to truly hold vendors accountable and to walk away with a solid performance improvement plan.  Conversion matters, results matter and accountability matters.  Get ready to change your digital destiny! 


Sherif Gemayel10:30am – 11:15am: Sherif Gemayel – Founder & President of the Sharp Group of Companies

Presentation: Technology, Cars & Insurance: A look into the future

 From autonomous vehicles, to the emergence of ride sharing services, disruptive technologies in the automotive and insurance worlds are about to collide.

Learn how data, and the marriage between the car and insurance, will have a profound effect on both industries and reshape the dealer’s landscape. 

11:15am – 11:30am:  Networking Break

larry edwards11:30am – 12:15pm: Larry Edwards CMC, CSP – Founder & President of Edwards & Associates Consulting, Inc.

Presentation: Questions Dealers Must be Asking Fixed Operations Managers

Fixed Operations is the least understood area of the dealership, for many Dealers and General Managers.

This workshop will give participants insight into the types and kinds of questions they need to be asking their Fixed Operations Managers.

(i.e.) A dealer asks their Service Manager “why are your sales off this month?”

The most likely answer they will get is “Boss I checked and it is slow all over!”

What the dealer should be asking is:

Are repair order counts up or down from the last three months average

How many tires, filters, shocks and brakes has the Quick Lube Center sold this month?

This session will equip Dealers and General Managers with the questions, they need to be asking their Service Manager, Parts Manager and Collision Managers.

This session will also demonstrate how to verify that their managers are giving them the correct information.

Two additional things you will receive when you attend this workshop;

You will receive a Diagnostic Tree that will assist you in diagnosing out of line items in Service, Parts and Collision, plus you will receive an excel worksheet that allows you to quickly diagnose fixed operations departments.  The spreadsheet will not only show you where problems exist, it will also give you a list of items to check in order to correct the out of line items.

ian beavisSpeaker: Ian Beavis – Chief Strategy Officer,  AMCI Global

Presentation: How to “Futureproof” Your Dealership in the Mobility Economy

This presentation will provide concrete steps any dealer can take to ensure they build trust with their staff and customers. We will reveal the ten essential drivers of trust that are proven to improve business results. We will also provide data on which retail innovations are necessary to thrive as the industry moves toward electrification, autonomy and mobility services.

1:00pm – 2:30pm:  Luncheon – Beethoven 1


Kindly Sponsored By:

cada 360




perry itzcovitchKeynote Speaker:  Perry Itzcovitch, CADA Chairman

Presentation:  Perry will provide an overview of activities related to the Government Affairs and Industry Relations files that are top of mind for Canadian Dealers. Update on the status and progression of the Auto Career Start initiative.




john whiteKeynote Speaker:  John White, CADA President and CEO

Presentation: John will discuss the status and direction of the Canadian automobile market and provide an update on CADA member benefits initiatives.




6:00pm – 7:00pm:  Gala Dinner Cocktails:  Beethoven 1 & 2

Cocktails Kindly Sponsored By:


7:00pm – 8:30pm:  Gala Dinner:  Beethoven 1 & 2

Dinner Wine Kindly Sponsored by:

Manheim will be holding a live auction during the gala dinner.

All proceeds will go to the Education Foundations in Alberta, BC and Saskatchewan.

wayne lee8:30pm – 10:00pm:  Wayne Lee Comedy Hypnosis Show

Wayne works with groups and organizations that want to be highly entertained and more productive. Over the last 20 years he has presented for over 4,000 audiences worldwide. Wayne has appeared on national television shows, radio programs and has presented to clients such as IBM, General Motors, Princess Cruise Lines. Through his motivational presentations and comedic hypnosis shows, Wayne entertains, educates and shows his audiences how to wake up the power of their mind to perform like the champions they are.


Kindly Sponsored By:       

sharp insurance